Insights

We write about AI, ERPs, and technical decisions for SMBs

An AI and software studio based in Barranquilla, writing about the technical decisions that matter most to our clients: which LLM to use, when to build custom, how to integrate what you already have, and why some things work better than others.

April 12, 2026 · AI · Chatbots · WhatsApp

Claude vs Gemini vs GPT: Which LLM Should You Pick for a WhatsApp Chatbot?

Latency, cost per message, Spanish quality, and integration ease, the four dimensions that matter when picking the model that will answer your customers 24/7. A practical decision framework with our real-world Genesis 11:6 experience.

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April 12, 2026 · ERPs · SaaS · SMBs

Custom ERP vs Generic SaaS: How to Decide for a Colombian SMB

Odoo, Siigo, Alegra, or build custom, the question we get at least once a week. When SaaS is the right answer, when it isn't, and what signals tell you your business is ready for a custom ERP.

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