Insights

We write about AI, ERPs and technical decisions for Colombian businesses

We build and run custom systems from Barranquilla, Colombia. Here we write about the technical decisions that matter most in an operation: which AI model to use, when to build custom, how to integrate what you already have, and why some things work better than others.

April 12, 2026 · AI · Chatbots · WhatsApp

Claude vs Gemini vs GPT: Which LLM Should You Pick for a WhatsApp Chatbot?

Latency, cost per message, Spanish quality, and integration ease, the four dimensions that matter when picking the model that will answer your customers 24/7. A practical decision framework with our real-world Genesis 11:6 experience.

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April 12, 2026 · ERPs · SaaS · Colombia

Custom ERP vs Generic SaaS: How to Decide for a Colombian SMB

Odoo, Siigo, Alegra, or build custom, the question we get at least once a week. When SaaS is the right answer, when it isn't, and what signals tell you your business is ready for a custom ERP.

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